Outdoor digital menu board displaying food with car driving up to order.

Nationwide ODMB Rollout

Nationwide ODMB Rollout

Leading QSR Brand Partners with Bailiwick on Nationwide ODMB Rollout

project overview

industry

Quick Serve Restaurants

project

Outdoor Digital Menu Boards

timeframe

18 - 24 months

size

3,200 sites and growing...

States

32 and counting...

introduction

In 2016, one of the world's leading QSRs began its digital transformation with wildly successful indoor digital menu boards and self-serve kiosks that delivered a more relevant customer-centric experience. However, with an average 70 percent of US sales coming from the drive thru, it was time to offer an enhanced experience for customers in cars, too.

Enter Bailiwick.

After successfully over-delivering on the Indoor Menu Board project for this global QSR chain, they selected Bailiwick as an Outdoor Digital Menu Board rollout partner.

Happy quote from client

challenge

challenge

Installation of 13,000 locations
over 18-24 months
while minimizing
impact to the operation of each unit.

Bailiwick was one of a few vendors chosen to complete this initiative.
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Happy quote from client

the solution

Bailiwick has an incredible reputation for delivering exceptional project management solutions. In this exceptionally complex case, it also made sense for us to handle the general contractor duties for all construction management related to this complex project.

Through acting as both the IT deployment partner and general contractor, we were able to speed up the installation process, thus reducing the down-time of the drive-thru, with minimal disruption to the operation. Bailiwick's process produced faster results than the competition by 2:1.

Bailiwick covered all on-site ODMB installations with a highly individualized, fully integrated end-to-end approach.
The plan included:

  • A scalable project management model to support upwards of 225 units per month
  • Activation of construction, permitting and communications teams to support volume, crew training and meetings with franchisees
  • Auditing of installations through proprietary Quality Assurance Program
  • Partnering with an architect and structural engineering firm to create plans, foundations, etc.

6,400
permits executed

2.5 Million
feet of cable

780,000
feet of electrical

19.5 Million
pounds
of concrete

THE ADVANTAGES OF PARTNERING WITH BAILIWICK

One Partner

Bailiwick's Total Site CareSM approach gives you the ease of working with one partner on all systems, from planning and design through implementation.

Faster Project Completion

Scalability drives faster completion of projects at the unit level. In fact, we outperformed the competition 2:1 in capability of unit level project completion.

Unparalleled Service

Acting as the general contractor makes it possible for us to provide a higher level of service. In this case, sites maintained high levels of productivity through advanced planning and transparent operator communications. Our team also included dedicated project management support, construction and permitting management. A turnkey approach for delivery.

Accelerated Business Results

This QSR brand is expecting to log increased sales due to this investment in their customer’s experience. In fact, according to one location manager, they're well on their way to exceeding industry averages.

Franchise Care and Ongoing Communication

Our customers count on us to manage complex installations from start to finish and beyond, and to do that, communication is key. For this large-scale, complex project, a Communications Team was instrumental in managing expectations with franchisee owner/operator groups. That team created an online project completion satisfaction survey to gather feedback and manage any open items.

why odmb

Are you considering Outdoor Digital
Menu Boards for your QSR?

Helping you interact with your drive-thru customers before they place their order or pay their bill is just one of the many benefits you'll experience.

ODMB Benefits

  • Reduced operating costs
  • Increased sales
  • Streamlined operations
  • Improved customer experience

ODMB Impact

Curiosity and creative problem solving.

What's Your Challenge?

Reach out and let us know how we can help your business.

Contact Us

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