Quick Serve Restaurants
Outdoor Digital Menu Boards
18 - 24 months
3,200 sites and growing...
32 and counting...
In 2016, one of the world's leading QSRs began its digital transformation with wildly successful indoor digital menu boards and self-serve kiosks that delivered a more relevant customer-centric experience. However, with an average 70 percent of US sales coming from the drive thru, it was time to offer an enhanced experience for customers in cars, too.
After successfully over-delivering on the Indoor Menu Board project for this global QSR chain, they selected Bailiwick as an Outdoor Digital Menu Board rollout partner.
Bailiwick has an incredible reputation for delivering exceptional project management solutions. In this exceptionally complex case, it also made sense for us to handle the general contractor duties for all construction management related to this complex project.
Through acting as both the IT deployment partner and general contractor, we were able to speed up the installation process, thus reducing the down-time of the drive-thru, with minimal disruption to the operation. Bailiwick's process produced faster results than the competition by 2:1.
Bailiwick covered all on-site ODMB installations with a highly individualized, fully integrated end-to-end approach.
The plan included:
feet of cable
feet of electrical
Bailiwick's Total Site CareSM approach gives you the ease of working with one partner on all systems, from planning and design through implementation.
Scalability drives faster completion of projects at the unit level. In fact, we outperformed the competition 2:1 in capability of unit level project completion.
Acting as the general contractor makes it possible for us to provide a higher level of service. In this case, sites maintained high levels of productivity through advanced planning and transparent operator communications. Our team also included dedicated project management support, construction and permitting management. A turnkey approach for delivery.
This QSR brand is expecting to log increased sales due to this investment in their customer’s experience. In fact, according to one location manager, they're well on their way to exceeding industry averages.
Our customers count on us to manage complex installations from start to finish and beyond, and to do that, communication is key. For this large-scale, complex project, a Communications Team was instrumental in managing expectations with franchisee owner/operator groups. That team created an online project completion satisfaction survey to gather feedback and manage any open items.
Are you considering Outdoor Digital
Menu Boards for your QSR?
Helping you interact with your drive-thru customers before they place their order or pay their bill is just one of the many benefits you'll experience.