Leading companies and consulting firms agree that we are officially living in the "Age of the Customer." Everyone from legacy brands to startup companies are working tirelessly to deliver on customer expectations of seamless experiences in this ever-changing digital environment, all the while, looking to engage the customer more than ever with their brand. With time being a commodity, personalization serves as the force that engages customers quickly. Salesforce, a leading technology ... [Continue Reading]
Hardly a day goes by without an article detailing how Millennials and Gen Z are impacting a particular industry. Younger generations are driving change in everything from workplace benefits to eating habits. Looking beyond the headlines around work/life balance and avocado toast, Millennials alone account for more than $65 billion of spending each year and influence upward of $1 trillion in total consumer spending.
These two generations represent a large opportunity for quick service ... [Continue Reading]